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HOTEL APPS TAILORED TO WHAT A GUEST WANTS

THE NEW YORK TIMES - October 11, 2014

· GuestDriven,Joel Yaffe,Big Think

THE NEW YORK TIMES - October 11, 2014

The first generation of hotel smartphone applications was about as useful as a flimsy shower cap: nice idea, poor execution. Now, the next iteration is proving more powerful, giving guests incentives to download them, if only for the length of their trips.

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