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VIA THE NEW YORK TIMES

#JOEL YAFFE #GUESTDRIVEN #IDEAS2MARKET

The first generation of hotel smartphone applications was about as useful as a flimsy shower cap: nice idea, poor execution. Now, the next iteration is proving more powerful, giving guests incentives to download them, if only for the length of their trips. Read the full article here > http://intransit.blogs.nytimes.com/2014/10/11/hotel-apps-tailored-to-what-a-guest-wants

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