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Guests staying at Genre Member hotels can now personalize and customize their stay prior to arrival using the GuestDriven-poweredExpress solution, which will be fully branded to each unique property.

Independent boutique hotels such as those participating with the Genre group are well-placed to get the maximum benefit from real-time merchandising and engagement efforts. The addition of the GuestDriven technology elevates the guest experience to be simultaneously high-tech and high-touch – while also luxurious and refined.

The first Genre member hotel to launch with GuestDriven was Jupiter Hotel in Portland, a mid-century motor lodge turned trendy boutique hotel, loved by millennials. Mobile engagement has delivered a 40% conversion rate on offers taking during mobile check-in using Express, with the average basket size increasing consistently month-over-month.

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