To dive further into what the next gen has in store and what consumers will come to expect in the near future, I drafted Anthony Zebrowski, CEO and co-founder of GuestDriven, to help fill in a few blanks. As its name might imply, GuestDriven builds customized mobile engagement platforms for hotels. Read the full article here > http://ehotelier.com/insights/2014/06/10/frictionless-the-optimal-word-for-designing-your-mobile-experience