A cockroach, by contrast, is a business that builds slowly and steadily from the get-go, keeping a close eye on revenues and profits. Spending is kept in check so that it can weather any funding storm. Read the full article here:
http://www.businessinsider.com/cockroach-tech-startups-unicorns-venture-capital-2016-4
Simplicity is the ultimate sophistication. - Leonardo da Vinci