FORGET UNICORNS — INVESTORS ARE LOOKING FOR "COCKROACHES" NOW..

A cockroach, by contrast, is a business that builds slowly and steadily from the get-go, keeping a close eye on revenues and profits. Spending is kept in check so that it can weather any funding storm.  Read the full article here: 

http://www.businessinsider.com/cockroach-tech-startups-unicorns-venture-capital-2016-4

Simplicity is the ultimate sophistication. - Leonardo da Vinci